LiveWright

LiveWright is a personal development and leadership training organization offering transformational coaching, cohort-based learning programs, and online training experiences focused on holistic life transformation.

Oversaw all marketing operations, website management, event marketing campaigns, digital infrastructure, creative production, vendor coordination, and support for a distributed international team across multiple time zones.

WEBSITE & DIGITAL INFRASTRUCTURE MANAGEMENT
• Managed and maintained the LiveWright website and all event landing pages
• Designed and launched 20+ landing pages for webinars, workshops, and paid training programs
• Integrated blog and newsletter content into the website to strengthen content marketing
• Managed 100+ domain assets
• Coordinated platform integrations including CRM (Keap), marketing automation, email systems, project management tools, and international team communication platforms


EVENT MARKETING & FUNNEL DEVELOPMENT
Developed and executed multi-channel marketing campaigns to drive registrations for live webinars, training summits, and cohort program enrollment.
Campaign Components:
• Landing page strategy, design, and development
• Email campaign strategy and copywriting
• Weekly newsletter production
• Paid digital advertising (Facebook, LinkedIn)
• Multi-touch nurture sequences
• Upsell funnel architecture for training programs

Programs Supported:
• Free educational webinars (lead generation)
• Foundations of a Fulfilled Life Summit (weekend training)
• LiveMORE cohort program enrollment (quarterly launches)

Results:
• Generated 100–350 webinar registrations per event
• Managed marketing budgets ranging from $500–$8,000 per campaign
• Built repeatable event marketing processes across quarterly program launches


CONTENT & CREATIVE PRODUCTION
Produced comprehensive marketing and brand assets across all channels:
• Social media content strategy and creation (Facebook, LinkedIn, Instagram, YouTube)
• Digital advertising creative (static and video ads)
• Business cards and branded collateral
• Brochures and print materials
• Event PowerPoint presentations
• Client welcome packages and SWAG design
• Packaging concepts for program onboarding kits
• Weekly email newsletters
• Blog content development


MARKETING SYSTEMS & VENDOR MANAGEMENT
Evaluated, implemented, and managed marketing technology and external vendor relationships:

• CRM and marketing automation setup and training
• Project management software evaluation and implementation
• Lead generation vendor coordination and oversight
• LinkedIn Sales Navigator campaign management
• International phone system solutions for remote global staff
• Email deliverability and list management systems
• Print vendors, SWAG suppliers, and fulfillment coordination


TEAM COORDINATION & COLLABORATION
Collaborated with and supported a distributed team across Nigeria, Spain, Macedonia, Serbia, and the Philippines:
• Executive assistants supporting founders
• Social media managers
• Curriculum development staff
• External marketing consultants
• Lead generation vendors
• Chief of Staff/Project Manager

Aligned marketing execution across team members while supporting leadership decision-making, campaign launches, and cross-functional initiatives.

KEY IMPACT
• Built and managed the complete marketing infrastructure for a growing personal development organization
• Developed repeatable, scalable event marketing processes
• Delivered 100–350 participants per webinar event
• Centralized website and digital asset management across evolving program offerings
• Coordinated complex, multi-touchpoint funnels with upsell architecture
• Supported the evolution of LiveWright's program structure and go-to-market strategy
• Managed marketing operations across multiple time zones with distributed international team