CASE STORY • MARKETING STRATEGY + EXECUTION
LiveWright
Building a Path into Proven Work

LiveWright already knew what it taught. What still had to be built was a viable business that could carry that teaching to people—and a path that would earn enough trust for them to commit to it.
When I joined LiveWright in early 2024, the organization was rebuilding as an independent company. Drs. Bob and Judith Wright had spent decades developing their research and teaching through Wright Graduate University for the Advancement of Human Potential, the accredited graduate school they founded around that work.
By the time I came on board, LiveWright was working out how to bring the same established teaching directly to people in a post-pandemic environment, without a university structure carrying the weight of the decision.
The teaching was proven. The business around it was still taking shape.
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THE CHALLENGE
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WHAT I BROUGHT
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THE EVOLUTION
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THE WORK
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