As a multipotentialite, one of my hobbies is carving pumpkins. The appeal is their ephemeral nature - making something of beauty that is here for a short time and then gone.
Each year, I carve one or two pumpkins for display at my house. I've also carved as gifts for local businesses with their logos. (I buy the special ones that are permanent for those, so that they can display them year after year.)
One great thing that pumpkins teach us that applies to marketing: it's all about perspective & "lighting". You want to focus your marketing to play to the perspective about the customer. How they see you is the entire goal. Your marketing is the lighting that shines the light on what you want them to know and notice about you. Shifting the lighting can make all the difference.
Kreftwerk Multipotentialite Marketing is the creation of Karin Oliver-Kreft.
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