Website Building
Pine Haven Christian Communities
Pine Haven had just paid an outside vendor to build their website. The site was built on a WordPress frame.
I've found that many outside consultants use WordPress as their framework because it gives the appearance that their client will be able to manage the site content themselves. However, to get design to look professional and not "bloggy," the builders include a crapton of HTML code. Those who are not programmers themselves, when they try to go in and update information, typically find that any changes they make to the site make the site look broken up and not well-designed.
For cost-effectiveness, most businesses do well with existing website builders like Squarespace and Wix. These builders include content management systems that allow anyone who knows how to use Microsoft Word to make effective changes.
I rebuilt the website, with an easy to manage navigation, bright crisp images that I took myself of life on their campuses. An easy to use contact us page led to actual inquiries about the services from prospective residents/families. The previous website had never generated any leads. I also included a page for prospective staff to apply for jobs, and a page for donors to give to this not-for-profit organization.
The above images are links - so that you can visit the old site (through the Wayback machine website), and the current site (which has been completely changed since my leaving the organization, so now is also a link through the Wayback machine website).
Oostburg Area Chamber of Commerce
Oostburg Area Chamber of Commerce's website looked just like a small governmental site: difficult to navigate and boring. It was built on WordPress, and so had the same difficulties as the Pine Haven site. I rebuilt the site on Squarespace, and handed the reins over to the chamber's Executive Director - who was able to keep the website up-to-date, accurate, and even add on their biennial festival, Oostburg AugustFest.
The above images are links. The old site takes you to the capture on the Wayback machine website. The current site is currently active.
Sheboygan Falls Kiwanis Club
You'll notice there's a theme going on in the Sheboygan area: The Kiwanis website was built on - you guessed it - WordPress. Only one person in the entire club could make updates, and that member was no longer active, so the site became stagnant.
I rebuilt the website, using the new brand standards distributed by Kiwanis International, on a Wix framework. I selected Wix becauses they offer non-profit community organizations the ability to get their site fees reduced and/or waived, which made them more cost-effective than other options like Squarespace. The site is more dynamic, includes a blog page where they can highlight upcoming events, and includes their yearly "What We Did This Year" video, right on the home page.
Again, the above images are links to the Wayback Machine, and the actual live website.
Integrated Health Therapies
Integrated Health Therapies had a trifold brochure and a previous website that felt dated and wasn't getting good response. I updated the site, using a website builder that I knew the client could easily use so that she could create updates on her own. I added imagery that she liked, and tweaked the copy. I also designed a new logo for her.
CONTACT KREFTWERK
Kreftwerk Multipotentialite Marketing is the creation of Karin Oliver-Kreft.
Reach out today for one-of-a-kind, customized help.